About the film

“We used to march in the streets; now we run for a cure.” Barbara Ehrenreich, author and social critic.

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?

PINK RIBBONS, INC. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has been hijacked by a shiny, pink story of success.

The film recently celebrated its World Premiere at TIFF, where it was named one of the TOP 10 Films. It opens in Canadian theatres on February 3, 2012.

For more info, visit the Pink Ribbons Inc. feature page:


Early reviews

a stunning documentary” … “eloquent and alarming” – Brian D Johnson, Maclean’s

this intriguing doc [that] will have you talking long after the lights come up.” – Linda Barnard, Toronto Star

there are plenty of women who’ll want to see it. And they’ll be seeing red, not pink.” – John Anderson, Variety

PINK RIBBONS, INC. is directed by acclaimed filmmaker Léa Pool, and produced and executive produced by Ravida Din for the National Film Board of Canada.

Meet the people behind the film (interview subject bios).

• Support the film by placing a sidebar banner on your blog or website.

• For a list of theatres across Canada showing the film, click here.


Watch this page for all the PINK RIBBONS, INC. news, or email us at PinkRibbonsInc@nfb.ca to stay informed on screening dates in a city near you.

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